January 2010
1 post
4 tags
Classification of the "Big" Idea
(stub)
David Ogilvy defined the concept of “Big idea” in his writings about advertising.
In the years, the concept has been stretched, extended and discussed
and at present it bears also a “media neutral” connotation (an idea which works on integrated media is often referred to as “big idea”)
Assumed that, even if I don’t like using definitions based...