Why Social could kill Google

Being aged means having seen. And if you have seen, you can easily see in some events the reflection of the past.

I was there when Google changed our way to surf the web, making the now-famous white-with-the-coloured-logo interface the starting hub for almost everything we do on line.

Given the fact that in a non-social web data was the treasure, in the social web the treasure should be connections, or, to say it better, information through conversations.

And, of course, I found out it has already been thought and said

The problem is, who will benefit of this? Will Facebook become our next “operating system for the web” and thus our next starting hub? Or there is something else waiting?

To start monitoring it, look out for this behaviour: when someone around you will come to you confusing Facebook with “the web”, that’s what happened when Google became Google. Look for it.