Why Advertising Agencies…
…keep on putting inside the ads (radio, for example) a whole bunch of information about the product? Did someone notice that visiting a website the user can reach plenty of additional info? Creatives, it’s time to concentrate on the idea! OK, I know, the legal lines, but the rest… engage the users, and they will reach for a goldmine of information simply going on line. You know, the “dominant medium” era is over. Your user don’t need to know ALL in these 30 seconds. He can be reached (or he can retrieve information) in other effective ways.
