1. Digital Slaves?

    JWT Acquires Digitaria
    Publicis Buys Digital Shop in Brazil
    Havas Takes Over Search Firm Acmic

    Are digital people as slaves, traded to Advertising groups to use their skills for the benefit of their masters, without any credit and under total depersonalization?

    Digital agencies are like tribal villages, with a treasure of culture and traditions but small or no relevance in terms of “business model”. Ever-rich and decadent Advertising people are getting there with their wooden ships and eradicating entire villages to bring them in their Babylon.

    Update: JWT’s David Eastman is not doing it that way
    http://www.adweek.com/aw/content_display/news/agency/e3id4800d851700dee9ec3e8f41c5d03f74

    Redemption Song
    Bob Marley


    Old Pirates, yes, they rob I.
    Sold I to the merchant ships
    minutes after they took I   from the bottomless pit.
    But my hand was made strong
    By the hand of the Almighty.
    We forward in this generation triumphantly.

    Chorus
       Won’t you help to sing    these songs of freedom?
       ‘Cause all I ever had,    redemption songs,
       redemption songs.


    Emancipate yourselves from mental slavery,
    None but ourselves can free our minds.
    Have no fear for atomic energy,
    ‘Cause none of them can stop the time.
    How long shall they kill our prophets
    While we stand aside and look?
    Yes, some say it’s just a part of it.
    We’ve got to fulfill the book.