What’s next after Facebook? Facebook itself or something else?
First scenario: Facebook expands to a higher level and becomes THE Internet. You will chat, buy, hire, book, play via Facebook. This is what Facebook is trying to do.
Second scenario: Facebook makes some error, and we continue operating the same actions we do on Facebook on some other social network.
But do you really see yourself doing it by spending on Google+ the same amount of time you spend on Facebook? Maybe we will, but I can’t figure it out.
First, there is the growing living room and mobile Internet trend, and new platforms dictate new rules.
Second, what really social interaction is? A matter of having a profile, and setting some permissions.
Think about it. Apart from the content you post or share (photos, text posts, music, videos, news, location) what really is Facebook? A matter of who sees what.
All the forementioned content can be posted or shared without Facebook; think of Instagram, YouTube, Twitter, Flipboard, FriendFeed, Foursquare… the real problem is having the control about who sees it.
Facebook is fighting a war to incorporate all this, but maybe they should focus on what they have, and not on what they have not.
Facebook has our friends’ database, but it doesn’t really own it; we keep it there because our friends are there, and there we have the opportunity to meet them; but you can see how we all have our friends also on G+, and if some unfortunate event should make Facebook lose its hype, we are ready to turn it off and leave for G+.
So, what else? Having a profile and controlling permissions.
The new scenario for the social network of the future can be very simple: grant me an access to a profile, and let me define how other profile owners see my content. Give me a meta-login to all my online services, and host my buddies in an unique aggregation, letting me decide the permission groups (G+’s Circles are a great solution).
A galaxy of micro-services kept together by the oldest glue of all: relationship. What we need is the digital extension of our feelings.
So, goodbye social network, welcome social networking?